One billion customer
by James McGregor
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal
China bureau chief turned successful corporate executive James McGregor
explains, business in China is never quite what it seems. One Billion Customers
offers compelling narratives of personalities, business deals, and
lessons learned, creating a coherent pictures of China's emergence as a
global economic power with a dog-eat-dog business climate that has
turned bureaucrats into billionaires and left many foreign business
executives with their pockets turned inside out.
Information:
Paperback: 320 pages
Publisher: Free Press
Language : English
ISBN-10: 0-7432-5841-X
ISBN-13: 978-0-7432-5841-8
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One billion customers
